My observations and recommendations are in the dropdown headings below, broken up by key pages + functions. To reach these conclusions, I conducted heuristic analysis on the new and old CBI sites. I also reviewed competitor/comparison sites’ design and functionality. You can find screenshots and annotations of these sites in this Figma file and my notes in this Google sheet.
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Anything styled like this indicates an improvement that I believe is “low-lift, high-return”.
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Anything under the following heading indicates something that isn’t a “quick fix” but would be worth considering in the future:
Ideas for Future